The Most Effective Campaign Commercial of All Time

For whatever reason the internet loves hyperbole -- particularly of the sort that ignores all but the last eighteen months in the sweep of human history. I had this pointed out to me in 2002 by a smart colleague at my workplace, recounting the tale of a student of his who had just uploaded an essay entitled "The Twenty Greatest Blu-Ray Movies of All Time," and who then refused to see the irony of same when my colleague patiently tried to point it out to him. We all do this, now: Things change so much faster than they used to that we forget how recent the distant-seeming stuff really is.

So forgive me while I chew some precious bandwidth to make the argument that Hillary Clinton's latest one-minute spot, "Captain Khan," is very probably -- and will very probably be remembered for a long time as -- the single most devastatingly effective political advertisement, ever.

But first do yourself the honor of watching it again, because it's worth it.

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